Given that we now live in an age of mobile tech and emoji language, the U.K’s fastest growing language in 2015 I must add, a personal favourite brand which has spawned a summery emoji style capsule collection, is none other than French label Lacoste and Yazbukey.
For those of you who don’t know, Yazbukey is a Paris based accessories designer who uses strong references to pop in her designs, think neon signs and Rolling Stone’s style lips. To our pleasure, Yazbukey was given carte blanche in this collaboration to really inject her style and bring something great to the table. In my opinion, she really has. The range as I hinted before, draws upon the current Emoji trend. “We created three emoticons for a tennis match-to be played with four players”. Tennis balls, of which one is wearing sunglasses, the others incorporates Yazbukey signature red lips and a wide open mouth, looks absolutely brilliant and visually striking as they are large in size. Hey even the iconic crocodile gets an emoji make-over on the website visuals.
In my opinion they marry with the legendary Lacoste L.12.12 polo incredibly well. In fact this is the stand out item for me in a collection which features polos for men, women and children, stripped t-shirts, shorts and of course some punchy accessories of purses and tote bags as you might expect.
My choice if I had to pick one would be the classic petit pique polo in ocean blue. Its vibrant, summery and will go with most of your wardrobe. My advice if you can, get one of all three because I really believe you will want to wear it that often! Head over to the Lacoste website here and start your own Yazbukey collection now.