Founded in Beverly Hills, California, the Dilusso Surprise Box is fast becoming a new way to mark an occasion, whether it be a special birthday, the sale of business, or even a wedding or engagement. The subscription and mystery box platform is fairly familiar to us now, however, with many young enterprises gaining popularity for similar concepts over the last few years. This, however, is where the similarities end. The extremely talented founders of Dilusso are not only redefining the way you celebrate life’s milestones, they’ve reminded us that luxury is much more than just a product – it’s an experience.
So what exactly is the Dilusso Surprise Box?
The Dilusso Surprise Box is a luxury box curated by an influencer or personality of your choice from various industries such as social media, sport, entertainment, business, and lifestyle. Typically, each box will take around 3 weeks to complete and, if you live in North America, will be hand delivered to your door. Perhaps one of the most appealing aspects of the box for us is the attention to detail, and the fact that when you are discussing the creation of your box with Dilusso, you are quite often speaking to like-minded enthusiasts or even the founders or curators themselves. At the moment, there are two entry level curated boxes available from Panerai Central and WhatUsMenLike priced at $15,000 and $20,000 respectively, each with their own distinct character. It’s important to remember, however, that this is very much a bespoke and personal service, so if there’s an aspect of the box that isn’t entirely to your taste, the gents at Dilusso will set out to find you something more fitting, or indeed curate your own personalised box.
How does it work?
First, the curator of your choice will start with an empty handmade solid mahogany box. The first item to enter the box is a Swiss timepiece. Of course, this isn’t just any watch picked at random, your personal curator and Dilusso work together with you to assess your current collection, tastes, and aspirational pieces in order to find the perfect watch for you from brands such as Rolex, Hublot, and Panerai. Next, the box is filled with lifestyle essential from leather goods and watch accessories to headphones and other tech. All of which are from recognised luxury brands such as Goyard, Louis Vuitton, and Hermès to smaller boutique brands such as Roland Iten, Anil Arjandas, and Edelberg.
Ironically, the most exciting part of the box is the part you can’t see – the experiences! Working with Les Concierges, Dilusso literally think of everything to help you celebrate your success in the most memorable way possible. The possibilities are limitless and include:
- Dining at some of the most highly regarded restaurants around the world
- Private celebrity chef dining experiences
- VIP access to major sporting events like Formula 1, US Open, or NFL Super Bowl
- Movie premieres and VIP access to the Grammy Awards including celebrity after-parties
- Private travel to a vibrant city like Las Vegas or luxury yacht charter in Cannes for the film festival
The whole idea of the Dilusso Surprise Box is to create a lasting memory that you can cherish forever, and it’s evident that the founders have this at the heart of everything they do. Each has a particular skill-set and area of expertise and together they have created such a unique way of delivering a luxury experience that it may very well change the way we look at luxury from now on. In fact, although the Surprise Box was only launched around three weeks ago, it’s gained such momentum that brands are approaching the company to get involved. Not only that, but the founders are constantly on the look out for new brands and curators to work with, and with their already extensive and impressive portfolio of partners, it makes us very excited to see what the future holds.